Thursday, March 11, 2021

Bright Future for Banking

“Bright Future for Banking” by Norman Rockwell, circa 1955

via A Model and Her Norman Rockwell Meet Again

“Bright Future” had an unusual history. It was almost thrown out in the trash. The gallery owner selling the painting said it had been salvaged by a man walking down a Manhattan street a few years after it had appeared in the magazine with which Rockwell was closely identified for nearly 50 years.

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Rockwell’s paintings have climbed in value in the 2000s. “Saying Grace” (1951) sold for $46 million at Sotheby’s in 2013, more than double the presale estimate. That topped “Breaking Home Ties,” which had sold for $15.4 million at Sotheby’s in 2006. “The Gossips,” a montage of friends, neighbors and Rockwell himself, went for $8.45 million at the 2013 auction with “Saying Grace.” More recently, in 2017, Rockwell’s “Two Plumbers” brought $1.9 million.

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Rockwell painted more than 300 covers for The Saturday Evening Post. But “Bright Future” was painted for an advertisement for a bank (although it appeared in the magazine, in 1955). ... The Saturday Evening Post’s subscribers, but reviewers complained that they were treacly.

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