Wednesday, December 23, 2015

social desirability bias

Republicans are more likely to say they want Donald Trump in the White House if they are taking a poll online versus in a live telephone interview. And, if you’re a highly-educated or engaged Republican voter, it turns out that you’re far less likely to tell another human being you want Trump as president. - morningconsult.com
...
What explains Trump’s worse numbers on the phone? One possible explanation is “social desirability bias,” or in other words, people being reluctant to select Trump when talking to another person because they do not believe it will be viewed as a socially acceptable decision. Trump is not the pick of the political pundits, and people intuitively get that.
makes sense to me

довольно широко цитируется вот тут, к примеру, ну и rt туда же, там ребята образованные.

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