they just keep scrolling

Back in February, the music historian Ted Gioia wrote an essay on the state of American culture. He argued that many creative people want to create art (work that puts demands on people), but all the commercial pressures push them to create entertainment (which gives audiences what they want). As a result, for the past many years, entertainment (superhero movies) has been swallowing up art (literary novels and serious dramas).

But now, Gioia observed, even the entertainment business is in crisis. Hollywood studios are laying off employees. The number of new scripted TV series is down. That’s because entertainment is being swallowed up by distraction (TikTok, Instagram). People stay on their phones because it’s easier. Each object of distraction lasts only a few seconds and doesn’t require any cognitive work; the audience just keeps scrolling. --The Junkification of American Life